You'll start with some cash in hand, but each second is more money lost. Fetch new passengers on the left side of the road to collect their cash. Speed over to the opposite side as fast as possible and drop them off by a bench. You keep the cash, but not for long. Time is always ticking by.

Each lane in the highway travels at it's own pace. This coupled with the traffic can make it tricky to manouvre. Use the faster lanes to pass by slower traffic.